Help your business get found in Google and AI search


Customers are using AI tools to ask questions, compare services and decide who to contact.
We turn your business knowledge into content that answers those questions and explains what sets you apart. This helps search engines and AI assistants understand your business, with the aim of earning mentions and citations in their answers.
Website articles, branded images and social posts, planned, reviewed and published for you.


Website homepage for “The Two Gardeners” showing an autumn lawn care article and a green “Read Article” button.
Webpage on laptop showing “Autumn lawn care: getting ready for winter” with mower and grass banner

What if your content marketing was finally handled for you?


See how we turn your knowledge and experience into articles, branded images and social posts, without you having to manage it all yourself.

It starts with understanding your business


Before we write anything, we take time to understand your business. What do you offer? Who are your customers? What do they ask you, and why should they choose you?


Our client intake form gives us a starting point, which we work through with you. We look at your services, experience, branding and the way you communicate.


From there, we agree the subjects and messages your content should cover.

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Built around your business and your brand

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Content DNA

Your Content DNA captures what makes your business different: your services, experience, customers and approach.


It sets out your tone of voice, key messages and the questions your content needs to answer.


We agree this with you before creating your content, so the writing starts with your business and what you know.

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Visual DNA

Your Visual DNA sets the style for your branded images, including your colours, fonts and layouts.


We use it to create images for your articles and social posts, giving your content a consistent, recognisable appearance.


These images are included in the service and created to work alongside your written content.

How we turn your knowledge into regular content

1

Plan the topics

We suggest topics based on your services, customer questions and business priorities.


We agree the plan with you before creating the content.

2

Create the content

We write your website articles and supporting social posts, then create branded images using your Visual DNA.




3

Review and approval

We check the wording, facts and presentation before sending the content to you.


You can request changes before anything goes live.


4

Publish and schedule

We handle publishing and scheduling, keeping your content consistent across your chosen channels.





WHAT YOUR BUSINESS RECEIVES

Your business is unique.
Your content should be too.

You know your business and the questions your customers ask. We turn that knowledge into website articles, social posts and branded images that explain what you do and what sets you apart. Each article covers a relevant subject, with supporting social posts taking different angles for your chosen channels. The writing follows your Content DNA, and the images follow your Visual DNA.

Every week

1 website article Approximately 20 social posts

Every four weeks

4 website articles Approximately 80 social posts

Over 12 months

52 website articles Approximately 1,000 social posts

Social post quantities are approximate and shared across your agreed channels.

Your articles can include practical guides, answers to common questions and a closer look at individual services. We choose the approach that suits the subject, so your content stays varied and relevant.

Examples of what we create

Sample autumn lawn care article for The Two Gardeners
Website articles
Matching autumn lawn care social graphics for The Two Gardeners
Branded images and social posts
Sample weekly content publishing schedule for The Two Gardeners
A planned publishing schedule

Sample content for The Two Gardeners.

Put your expertise where customers can find it


Your customers want clear answers before they get in touch. Your articles should help them understand their options and decide whether your business is right for them.


This combines search engine optimisation (SEO) with generative engine optimisation (GEO). In plain English, that means creating content with both search results and AI-generated answers in mind.


We make the main answer easy to find, use clear headings and explain the subject in plain English. Relevant search terms fit naturally into the writing, alongside accurate information about your services and experience.


Over time, these articles build a resource that customers can explore and search engines and AI tools can discover.

Faq

Frequently Asked Questions

  • What do SEO and GEO mean?

    SEO stands for Search Engine Optimisation. It covers work that helps search engines find and understand your website.


    GEO stands for Generative Engine Optimisation. It considers how your business and content may appear in AI-generated answers, including mentions and links to your website.

  • Does GEO replace SEO?

    No. They overlap and work alongside one another. Clear explanations, accurate information and a website that search engines can access matter for both.


    Our content is written for customers first, with search visibility in mind.

  • Is the content completely automated?

    No. AI supports planning and drafting, but we shape the content around what we have learned about your business. 


    We review it before sending it to you for approval. Nothing is published without your approval.

  • Will it sound like my business?

    Yes. We agree your Content DNA with you before writing begins. This captures your tone of voice, preferred terminology, services, customers and what sets you apart.


    It guides the writing, and you can request changes if anything does not feel right.

  • Are branded images included?

    Yes. Branded images are part of the service. Your Visual DNA guides the colours, fonts, layouts and image style used for your articles and social posts, keeping everything consistent with your business.

  • How much of my time will it take?

    Most of your input is needed at the start, when we learn about your business and agree the content direction.


    After that, your main task is reviewing and approving the content. We handle the planning, writing, imagery, publishing and social scheduling. You can also let us know about business news or changes you want reflected.

  • Can I request changes?

    Yes. You can ask for changes to the wording or images before approval. Nothing is published until you have approved it.

  • Where is the content published?

    We agree the channels with you before you start. These can include your website, LinkedIn, Facebook, Instagram, X and Google Business Profile.


    We check website access and social account connections during setup. Your social post allowance is shared across your agreed channels.

  • Will this help my business appear in Google and AI answers?

    That’s the aim. We create relevant content that answers your customers’ questions and explains your expertise, helping search engines and AI tools understand what your business offers.


    Consistent publishing can support your visibility over time, although individual rankings, mentions and citations remain outside our control.

  • How much does the service cost?

    We’ll explain the price, what is included and any setup requirements before you commit. Any additional services are discussed and agreed with you in advance.